Dear 100 Hour Board,
Why is it that everything seems to cost so much at the BYU bookstore?
It depends on what you're talking about, but I'll try to give some ideas for some of the main things the BYU Store sells.
Textbooks: Because of the used book market, textbook publishers are forced to sell their textbooks for high prices. BYU doesn't have much of a choice but to sell the textbooks for a lot of money.
BYU gear: Basically BYU has a corner on the market, and they're pretty much the only people selling official BYU merchandise, so they can charge high prices. Also, they don't mass produce as much as say, Walmart, so their prices will be higher.
Candy and BYU-made food: It's going to be a higher price because they've made it themselves and in smaller quantities.
Basically, the whole store is a specialty college store, so they can afford to sell things for high prices. A lot of their sales come from alumni as well.
Keep it real,