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CDear 100 Hour Board, Regarding board Board Question #54297, about the number of DU copies taken each day: I work for the Daily Universe, and I have done for over 30 years. I have no idea where this unnamed editor that was quoted got his/her statistics. The facts as I know them are these: Some locations "sell out" every day, others have returns every day; when we find such a trend, we try to adjust the numbers. Some days of the week have stronger readership than others. Many copies of the DU are read by multiple people (ever read a DU left on a table in the Wilk? How about one left in a bathroom stall?). Some topics on the front page have stronger readership than others: reports of GA devotionals, sports stories, LDS-themed issues are among them; all these topics provoke a higher readership than other days. Days when the "letters to the editor" runs have higher readership. Days when "police beat" runs also trend higher. Since the variables are so widespread, we don't have any precise numbers of the sort that was quoted by this student editor, who probably just guessed anyway. Our market studies say that over 90% of the student body reads the DU at least once a week. Since we pay for every paper that's printed, we don't want to just throw them away; we want them to be read, and try and print material that people will want to read. That said, we know there will be returns, and all returns are sent for recycling. - Daryl Gibson Back |
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